Design and Development
El Max
El Max was born as a business from a family dream: to share with the city the flavors and delicious aromas they’ve grown up with from generation to generation. El Max is proudly the first establishment in Cuenca to offer roasted chicken prepared with a traditional recipe, of excellent quality.
Challenges and Features
For this project we use: Shopify, Figma, Google Analytics, Klaviyo/Mailchimp, Meta Ads. Using Shopify, I built a responsive and user-friendly online store that supports secure payment processing, real-time order forwarding to the kitchen, inventory management, and a custom delivery system, focusing on key features like:
Custom Visual Design: Brand-aligned visual identity, including logo design, product photography styling, and a color palette that reflects the brand’s personality.
E-commerce Setup: Configured Shopify’s backend for inventory tracking, product management, and dynamic pricing.
Order Automation: Enabled automatic order routing and fulfillment notifications to reduce manual tasks.
Marketing Integration: Set up digital marketing tools including Meta Pixel, email automation (e.g., Mailchimp/Klaviyo), and discount campaigns to increase customer retention.
Analytics: Integrated Google Analytics and Shopify reports to track visitor behavior and optimize sales strategy.
Localization & Accessibility: Ensured the site was mobile-responsive, user-friendly, and ready for future localization.
Web development
Torres Dentales
Torres Dentales is a dental clinic based in the city of Cuenca, Ecuador. The goal of the project was to redesign their outdated website to introduce the team, showcase services, and provide a platform that the marketing team could use to boost their campaigns.
Challenges and Features
For this project, we used Wix as the platform to develop the website. The idea was to provide the marketing team with a user-friendly, no-coding-skills-required solution, enabling them to update marketing campaigns independently.
Web design
Solver Corp. (In development)
Solver Corp. is a marketing agency specializing in brand design, advertising campaigns, marketing strategies, and video/photography. The goal of the project was to create a website that could display the agency’s portfolio interactively and provide direct contact options for new clients.
Challenges and Features
For this project, we used Elementor Pro. The combination of its features and versatility, along with custom code, allowed us to incorporate animations, creative designs, and other tools to effectively showcase the agency’s extensive portfolio.
Web development
Condominium: "El Angel"
El Ángel Condominium is a 30 single homes in a setting designed families. This project is targeted for people looking for security, community, and a perfect place to create memories that will last a lifetime.
Challenges and Features
This project is a responsive landing page using HTML, CSS, and JavaScript and is characterized by the need to present a large amount of information, from explaining the types of homes offered to detailing the various credits and institutions that can provide mortgages and financing. Additionally, we needed to showcase rendering images effectively. We used various tools to preserve the original design proposal and ensure full responsiveness across all devices
